In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the var… Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More


By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct ob… Read More


Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Especially provided the relevance and the necessity of the subject we're going to be dealing with over the training course of this discussion as well, which is one that I think is truly under-discussed. One that might if not increase some eyebrows, yet may obtain… Read More